This project is part of my thesis, which explores the relationship between identity, personal branding, and social media. Through my research, I found that one factor inhibiting the perception of personal authenticity was that viewers noticed discrepancies between the persona they perceived on various social media platforms. To allow people to get a more comprehensive view of a person across all of their social media platforms, Hubbub brings all of these accounts to one location. 

By aggregating posts, interactions, and connections from five of the most popular social media networks, users have a more complete view of each of the people they are connected with, and interact with them (in real life and on social media) in a more authentic way.