WYS stands for 'What You See' which is a part of the acronym, WYSIWYG. For my Visual Communications II project, I developed a publication focused on Technology and Art. The website was supplemental information to the print publication, and could therefor change frequently, and be constantly evolving. Because of this, I wanted the content to never remain in a static location. The identity also changes in every different representation. The dynamic placement of the content, the interchanging background images, and the surprise rollovers represent the identity of my publication.