I used the idea for City of Water Day, a New York City’s waterfront celebration to experiment with fluency, type imagery, movement,repetition and transitions. This banner ad is a call to action to go to the waterfrontalliance.org website for more information. The organic shape of the fish move gently as type appear and change. The shapes stop and are timed to seem to interact which each other and maybe for half a second you feel that you are looking at a fish tank. The font choice of prismatic represents the steel framed sculpture buildings in contrast with the translucent organic mix of the shapes movements. I think it’s a beautiful reminder of the waterfront areas around our city.